“K factor” is a sexy term in the industry. In theory, quality advertising has a knock-on effect on our organic growth, not just the trackable paid impact.
However quantifying this is often challenging as the data exists in silos, as to be collected, compared quantified. We use Polarbeam as a single source of truth to quickly and efficiently reveal the outputs of our advertising efforts.
Here you can find our VP Consultancy Esther Shatz explaining this more thoroughly:
and our Senior Client Services Manager Elad Baron takes you on a quick tour showing the platform.
Contact us at firstname.lastname@example.org for any questions whatsoever.