Uncovering the Impact of UA on Organics

You've probably heard about that elusive thing called the K-factor - not these clicks that you can follow, but the organic and branding effect. So what is your paid traffic actually worth? We're here to explain.

“K factor” is a sexy term in the industry. In theory, quality advertising has a knock-on effect on our organic growth, not just the trackable paid impact.

However quantifying this is often challenging as the data exists in silos, as to be collected, compared quantified. We use Polarbeam as a single source of truth to quickly and efficiently reveal the outputs of our advertising efforts.

Here you can find our VP Consultancy Esther Shatz explaining this more thoroughly:

and our Senior Client Services Manager Elad Baron takes you on a quick tour showing the platform.

Contact us at contact@polarbeam.io for any questions whatsoever.

About Elad Baron
Elad spends his life translating business challenges to tech solutions, and has been consulting for more years than he cares to admit for industry juggernauts of all sorts like Playtika, Teva, and David Lloyd. While Elad can list other fancy bio-relevant things (like his MBA and Honors BSC in computing), his daughters would like you to know that his language skills are adequate at best. When not working, child-rearing, or screaming obscenities at whatever team is playing against Chelsea, you can find Elad watching only movies with nauseatingly uplifting happy endings. It's not him in this picture.