Using Apple Search ads can be a powerful way of boosting organic search app units. In theory, if we’re getting more downloads through paid search that should translate into improved Keyword ranking and a general increase in total app units via search.
However, sometimes we see that while we are spending more money, and our paid traffic goes up, our total search funnel remains the same. This is an indicator that we are paying for traffic that we may otherwise have got for free. In other words: Welcome to Cannibal territory.
Esther Shatz, our VP Consultancy, explains how to identify that dangerous campaign that’s not only hurting you financially but also scaring your potential users away.
Plus, Elad Baron, our Senior Client Services Manager, takes you on a step-by-step tour of Polarbeam, showing you how to deal with this tricky situation.
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