When launching an influencer campaign, or any other offline advertising effort, the goal is to increase your brand awareness and ultimately increase downloads of your application.
The examples vary: It could be a billboard in a popular location, a TV advert, a well-known Youtuber, or Christiano Ronaldo playing your game on twitch.
The challenge however is to measure the results. With YouTubers you can evaluate the clicks but what about all the people taking a mental note and then searching for your application?
Organic search is the main metric to analyze and Polarbeam allows you to do just that for any desired time frame.
here’s more from our VP Consultancy Esther Shatz:
And in this short video, Elad Baron, Polarbeam’s Senior Client Services Manager, is showing how it’s done on Polarbeam.
Contact us at email@example.com for any questions whatsoever.